Nike Unlaced

Defining Nike’s new women’s sneaker boutique. While the first intervention of Nike Unlaced was a sight specific pop-up location in Paris during Fashion Week in spring 2018, it will soon be a global dot-com destination and a retail concept. Deutsche & Japaner developed the branding including a typeface (referring to the idea of twisted laces), as well as various interior props, concept/ideas and merchandise.

nike.com

Creative Direction: Maria Vu, Project Manager: Miko Cowan, Custom Type Concept & Art Direction: Deutsche & Japaner, Type Design: Schick Toikka, Space Design: Robert Storey / Storey Studio, Space Build: Satis & Fy, Product Photography: Leandro Farino